Product Designer

Led UX/UI for mobile/web banking used by 10M+ users, collaborating with PMs, engineers, and data teams to reduce checkout abandonment by 25% (metrics example – adjust as needed).

Pioneered design system for web applications, cutting development time by 30% through reusable components.

Directed rebranding of 5+ key products (BancaNet, Virtual Assistant, AcciTrade), ensuring responsive, accessible designs aligned with new brand guidelines.

Consulted external teams on design strategy, streamlining implementation across 3rd-party platforms.

Launched Ethoca (Mastercard) integration, reducing fraud claims by 15% (hypothetical metric – add real data if possible).

Designed 0-to-1 products for startups, creating user flows, personas, and design systems that improved usability scores by 40%.

Facilitated workshops to align stakeholders on user needs, translating insights into high-fidelity prototypes (Figma).

Delivered end-to-end UX for corporate clients, leveraging mixed-methods research (qualitative/quantitative) to identify innovation opportunities.

Built product strategies through competitive analysis, increasing client engagement by 20% (example).